By Tourism Development
Officer- Heidi Woods
As we head into the first
week of July, it’s hard to believe it is “summer”. Despite the heavy outbursts
of showers more typical of April, visitors are not deterred by the weather to explore
Inishowen from the continent. Statistics from the January to May period 2015
have been assessed in relation to the same period this year 2016. Although it doesn’t
give an overall picture until the end of the year, early indications show there
is a steady increase in visitor numbers from the main overseas markets that
include the UK mainland, 9% increase since 2015, Germany, up by just 1%, France
by 5.5%, and remarkably an increase by 50% in Italy. The Republic of Ireland
domestic market was up 3.5%; however there was no increase in the Northern
Ireland visitor statistics in contrast to last year compared to 2014. It is
expected that this may spike upwards during the July/August period as it
historically hits the main holiday months. Up and coming markets like Australia
were showing increases of 36%, with various visitors from the category Others up
by 29%.
Last week Inishowen Tourism held their AGM in
the Ballyliffin Hotel. It provides an opportunity to reflect on the year’s
highlights, engage with our members, and address what plans are in place for
the short, medium, and long term strategy of the organisation. It also opens
dialogue to collaborate on a range of projects associated with the tourism
sector across the Inishowen Peninsula, countywide or cross border. Good news stories
that came our way during the last year and first half of this year included the
natural spectacles that go viral in terms of promotion; Northern lights, Stars
Wars filming in Malin Head, or the visit from Ryan Tubity following our section
of The Wild Atlantic Way
Our very own celebrity that has
put Donegal on the map all over the globe stopped by The Ballyliffin Hotel for
a well deserved break in filming his road trip series; Just in case he needed
to know “what to see and explore” the
all important Inishowen Visitor Guide 2016 was at hand from the staff at the
hotel.
We have welcomed International
journalists in the past weeks to highlight all that Inishowen has to offer in
collaboration with Failte Ireland. This week Inishowen Tourism was invited to
join a large group of International photographers to a special event organised
by Brendan Diver (Photos from Ireland). A Welcome Evening of music and
networking started on Sunday 3rd of July with various workshop
locations planned for the week to include authentic photography experiences
hosted by world renowned photographer Elena Shumilova. Brendan Diver organiser
and local photographer stated “I’m delighted to have the 2nd
workshop here in the Inishowen Peninsula with such a talented host, Elena and
forty two participants from all over Ireland, the UK, Norway, South Africa,
Cayman Islands, Peru, Singapore, Georgia, Sweden and Finland”. We look forward
to seeing the images this week and sharing their experiences through the lens via
multimedia channels. Here’s hoping the weather picks up and the sun shines for
our visitors just a little while to enjoy our beautiful Peninsula.
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