Inishowen Tourism set the scene to promote the peninsula as an action-packed vacation destination to “must see and explore” that offers, splendid beaches, beautiful landscape, combined with culture, tradition, and steeped in historical content at every corner. Seated in the “
Wild Atlantic Way”
section in the large hall, over 25 meetings with a range of tour operators from
the USA, UK, Scotland,
France, Germany, Netherlands,
took place. Italy
The areas of particular interest to the tour operators were highlighted to meet the needs of their client with a visual presentation and literature in their language of origin. The tours were individually tailored for independent travellers or group travel, capturing the variety of “things to do and see” within the peninsula, and suggestions within the county that could potentially increase dwell time in the Northwest region. Positively to date, the Northwest region has been underdeveloped and unspoilt in terms of tourism activity, however negatively overlooked in terms of group travel or specialist package tours to the county that can make tourism businesses sustainable in the future.
Follow up emails and networking is headed by the manager, Siobhan Kelly at
Inishowen Tourism, she stated, Fáilte Ireland organised a series of exciting and
compelling tours to highlight all the best Ireland has to offer to a party of
influential overseas travel operators who were in Ireland to attend Meitheal,
Ireland’s largest travel trade fair. Our aim is to invite them to join us next
year when we have our tour operators on board. We have a lot to look forward
to, and the team continue to put their best efforts forward to make this happen
with a marketing mix set to maximise business for our members in the peninsula.
The tours, which
take place in the days leading up to the trade fair, are intended to provide
the visiting travel agents with a direct experience of what an Irish holiday
can offer their customers; a trip
along the Wild Atlantic Way, Ireland’s first long distance touring route which
is already garnering significant interest overseas. What better place to start
than signature point one at Malin Head, as Christine Bleakley recently did on
the Brown Mountain Productions documentary of “Wild Ireland” now currently
broadcast over the next few weeks on ITV/UTV.